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Experiments - a way to ease decision-making


Background: Changing behaviours is hard. Whether that is getting a customer to choose your product over another, or asking employees to change their ways of working. Process is easy. People are nothing but trouble.


Approach: The word 'experiment' has a magical effect that lowers peoples' shoulders, reduces the white-noise anxiety of decision-making and helps people to focus on the problem to be solved. And a 'safe-to-fail' experiment surfaces all of the risks and possible failure scenarios which human beings are great at identifying.

Outcome: Time and again I have seen the power of a safe-to-fail experiment to not only enable people to make decisions to try change, but to focus people on the problem, not the politics.

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